Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research and claims to be correlated with revenue growth. NPS is based on a direct question: How likely is it that you would recommend our company/product/service to a friend or colleague? and can tell which clients are promoters, detractors or neutral.

Net Promoter Score= %Promoter - %Detractor

In a systematic way, we can do these kind of surveys throught our modules and we can link too this information with the members' card.